Using text, imagery, colour, and shape, graphic design solves issues and communicates ideas through visual compositions. There is no single way to accomplish this, which is why there are various forms of graphic design, each with its area of expertise.
Even though they sometimes overlap, each style of graphic design necessitates its own set of abilities and creative methodologies. Many designers focus on a single type, while others concentrate on a group of related, comparable types. Designers must, however, be versatile and lifelong learners to change or add expertise during their careers, as the industry is always developing.
Understanding the eight categories of graphic design will help you locate the correct abilities for the task, whether you are an aspiring designer or looking for design services for your company.
Visual identity graphic design
A brand is a connection between a company or organization and its target audience. A company’s brand identity describes how it expresses its personality, tone, essence, as well as memories, emotions, and experiences.
The visual elements of brand identification that operate as the face of a brand to express those intangible attributes through images, shapes, and colour are known as visual identity graphic design.
Most designers specialize in the visual indent of graphics design that collaborates with their stakeholders. That alone creates a good reputation for your brand and you are most likely to garner more potential customers.
Marketing and Advertising Graphics design
People think that graphic design is all about creating a piece of art that is mainly for marketing and advertising.
To tap into their target audience’s decision-making process, businesses rely on successful marketing initiatives. People are engaged by great marketing because of their wants, needs, awareness, and satisfaction with a product, service, or brand.
Graphic design aids firms in promoting and communicating more successfully since people will always find visual material more interesting.
User Interface Graphic Design
The way a user interacts with a device or application is referred to as the user interface (UI). UI design is the process of creating user interfaces that are simple to use and provide a pleasant experience.
The screen, keyboard, and mouse are all part of a user’s UI, but UI design in the context of graphic design focuses on the user’s visual experience and the design of on-screen graphic components such as buttons, menus, micro-interactions, and more. A UI designer’s task is to strike a balance between aesthetic appeal and technological functionality.
Publication Graphic design
Long-form pieces that connect with an audience through public dissemination are known as publications. Traditionally, they have been a print medium. Think of books, newspapers, periodicals, and catalogues as examples of publication design. Digital publication, on the other hand, has recently seen a huge increase.
Examples of publication graphic design
- Annual reports
Communication, layout, and organizational skills are essential for publication designers. They must be familiar with colour management, printing, and digital publication in addition to graphic design.